We’ve had hearings, seen the evidence, heard testimony, and after cross-examination and long deliberation, the jury is now in.
The case was a hard one to unravel. The prosecution’s main argument came from Section 212 of Publication 28 of the USPS, which states: “Uppercase letters are preferred on all lines of the address block”. It was hard evidence to overlook. We want our customers to get what they’re paying for in terms of convenience, and it seems convenient for addresses to be returned ready to go.
But we weren’t satisfied with the answer. Something wasn’t right, and we knew it. We had to get to the bottom of it. We dug into the problem with full force, willing to go wherever we needed to get the solution. After all, that’s our job, right? And we’re proud to say that, after some strong detective work, SmartyStreets was able to solve the information output mystery. The verdict is in, and the truth is that people just think that ALL UPPERCASE TEXT HAS A TENDENCY TO APPEAR ROBOTIC and lacks a personal touch. Hmm… we agree.
In light of this discovery, we are taking a new approach. Our address verification service will now be returning your information in an easier-to-read, softer, mixed title case. We think you will prefer to read the information this way. Head on over to your account and scrub a list to see the results.